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MARKETING HEALTH CHECK

A well-crafted marketing strategy and communication plan is your blueprint for success. It ensures that your resources are utilized efficiently, your messaging is on point, and your brand stands out in a crowded space.

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The Marketing Health Check is designed for both start-ups and long-standing businesses and aims to get you thinking about marketing strategy in a different and more effective way. 

WHAT DOES IT INVOLVE?

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PHASE 1
Discovery

Phase 1 will allow me to get a deeper understanding of:

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  • Your current marketing strategy and objectives

  • Your overall business vision, mission and values

  • Your audience personas

PHASE 2
Research

Phase 2 looks at both the internal and external environment, which includes:

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  • Competitor research

  • Research around the current market

  • Audit of current digital platforms - including website / social and email

  • Review of traditional marketing activity

PHASE 3
Report

Phase 3 is the delivery of the final report which includes:

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  • Analysis and interpretation of research

  • Suggestions for a way forward - including potential improvements, priority lists and recommended marketing KPIs

Every audit is different due to the bespoke nature of my work, but all audits share the same framework:

PLANS

Find the right marketing health check plan for your business

 

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MINI CHECK

Designed for young businesses and startups who are just starting out on their marketing journey.

A simplified process to educate and support you in marketing strategy development.  I will review your marketing objectives, audit your current activity and provide recommendations for a more integrated and successful strategy. For startups, I can support you in the creation of your first strategic marketing plan.

I can also offer more established businesses a systematic review into a single element of your marketing strategy .

Contact to discuss
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PRO LEVEL

Designed for established businesses who are looking to grow and require a greater output from their marketing activity.

A comprehensive and systematic review of your current marketing strategy.  Providing an independent review of your current position and a fresh perspective for the future. 

The review and report will benchmark against competitors to outline gaps and opportunities, and will provide recommendations for the optimisation of existing tactics and actionable next steps to explore opportunities.

Contact to discuss
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